Search Engine Optimization
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SEO services are search engine optimization services intended to increase visibility and ultimately organic search traffic to websites. These are often provided by agencies or freelancers who are experts in all aspects of SEO.
Everyone wants to be on the first page, but not everyone deserves to be there. Your business, brand and website have to earn that right. Google now use over 200 signals in their algorithm for scoring and last year, there were over 540 quality improvements to their search algorithm alone.
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Website traffic growth is a marketing metric that measures the increase or decrease in visitors to your site typically either month-over-month or year-over…
Keyword rankings in SEO refer to your page’s specific spot on the search results pages for a particular search query.
Performance metrics are used to measure the behavior, activities, and performance of a business. This should be in the form of data that measures…
The business activity that is main source of a company’s profits and success, usually the activity that the company was originally set up to carry out.
The content should provide valuable and useful information to the reader. For example: If the main purpose of the content is to showcase the products and services a company offers, the information provided should teach the reader what these products and services do and why they’re beneficial.
The easiest way to calculate Website Traffic Growth is by subtracting the number of new users last month (or year) from the number of new years this month (or year). Then divide the result by the number of new users last month (or year) and multiply that outcome by 100 to convert the number into a percentage.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.
An innovation strategy is a plan to grow market share or profits through product and service innovation. … When it comes to creating the solution, an innovation strategy must also indicate whether a product improvement, or a disruptive or breakthrough innovation approach is best.
In the field of search engine optimization, link building describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website.
Reputation management (sometimes referred to as rep management or ORM) is the practice of attempting to shape public perception of a person or organization by influencing information about that entity, primarily online.
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